As the chariots roll and Kolkata fills with the sound of Rath Yatra, an old Bengali tradition quietly begins: the season of gold. For generations, families across the city have marked this auspicious day by booking their first jewellery for the weddings and pujas to come. At Rupashree Jewellers, we’re honouring that tradition — from 13 to 23 July, enjoy up to 20% off making charges on all 22K gold jewellery.
Why Rath Yatra is the auspicious time to buy gold in Bengal
In Bengal, Rath Yatra isn’t only a religious occasion — it’s the day new beginnings are blessed. It’s when many families place their first advance orders for the wedding and Durga Puja season ahead, believing that gold bought on this day brings prosperity into the home. Booking early also means your pieces are hand-crafted unhurried, exactly the way they should be.
The offer: up to 20% off making charges on 22K gold
Making charges — the cost of the craftsmanship that turns gold into jewellery — are where families feel the pinch most. For these eleven days, we’re taking up to 20% off making charges across our 22K gold collection: necklaces and sitahars, bangles and chur, earrings, rings, mangalsutras and more. The gold value is billed transparently at the day’s rate; only the making charge carries the discount. Every price on your bill is itemised — gold weight, purity, making charge, and GST shown separately — so you always know exactly what you’re paying for.
What’s covered (and what isn’t)
The offer applies to 22K hand-made gold jewellery. Gold coins are not included. The discount is valid in-store at 128 Rashbehari Avenue and on advance bookings placed during the offer window (13–23 July 2026). It cannot be combined with other promotions. Do carry a valid ID for high-value purchases.
Handmade, hallmarked, honest — the Rupashree difference since 1919
Rupashree Jewellers has served Kolkata’s families since 1919. Every piece we make is hand-crafted by our karigars and BIS hallmarked for guaranteed purity — no machine-stamped shortcuts, no hidden charges. When you buy from us, you’re buying a century of trust along with the gold.
Visit us this Rath Yatra
Come see the collection in person at 128 Rashbehari Avenue, Kolkata 700029. Our team will help you choose — or design — the perfect piece for the season ahead. Call +91 98308 82821 to book an appointment or reserve a design before the offer ends on 23 July.
Shubho Rath Yatra from all of us at Rupashree Jewellers.
Frequently Asked Questions
What exactly is discounted?
Up to 20% off making charges on 22K gold jewellery. The gold value is billed at the day’s rate; coins are excluded.
How long does the offer run?
13 to 23 July 2026, in-store and on advance bookings.
Is the jewellery hallmarked?
Yes — every piece is BIS hallmarked for certified purity.
Can I book now and collect later?
Yes, advance orders placed during the window qualify; your pieces are hand-made to order.
